HMV The Vault

For HMV’s launch of their new on demand video service we were commissioned directly by HMV Canada to create an intro and outro for a promotional film. Given a broad brief to conceptualise a mechanical guardian of promos, Morgan Powell conceived the living orb created from audio visual equipment to represent the vault.The intro and outro introduce and close a featured promo and have a sci fi feel and a moody atmospheric style.

Credits

Agency:
HMV Canada
Director:
Morgan Powell
Concept artwork:
Griff

Other Animation

Little snippets of loveliness Studio Lighting Example

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