Tennis by Tom King A game of obsession Seed has created the latest series of idents for Adult Swim. The brief was open; four 10-15 second films that encapsulate the fast-paced humour and surreal character of the channel. A different director was assigned to each film to explore contrasting approaches to design and story. The films demonstrate the individual talents of directors Morgan Powell, Neil Kidney, Tom King and David Pocull. The idents were collaboratively written and developed by the team before being produced individually. Adult Swim has since commissioned Seed to create a further series.